I'm referring to the risk of bringing another producer into your business. As a successful producer yourself you've come to a point where you're trading time for dollars. You've run out of time so you've capped your dollars, so to speak.
This is both a good and bad position to be in. You're no rookie and you know how hard it was to build this business. You know you're one of the rare few who've actually succeeded in this business in spite of all the misguided advice you were given.
You did it right. You invested in yourself and you developed a business where you attract the right kind of prospects to you, and you help them to buy from you. You've built a solid reputation among your clients and you hold a positive position in the minds of both your clients and your prospects.
Any new producer you bring in to your business will be a direct reflection on that reputation and position you've worked so hard to build for yourself and your business. You can't afford to risk tarnishing this reputation or position. When you allow the "industry" experts to train your new producer for you, you're risking damage to your reputation and positioning.
Things have changed and things have remained the same since you were a new agent yourself. The industry is still pushing the same manipulative and coercive marketing tactics that don't work. Now, however, the industry has gotten even greedier and they're pushing products with multiple hidden fees and tiered payouts. You know how to protect your clients and prospects, but will this new producer?
You're already faced with a time versus dollar crunch will you have time to invest in developing a producer that meets your standards for excellence? It's no secret, the industry as a whole is doing a poor job of properly training agents. Your new producer won't learn how to ethically market themselves and generate sales from the "industry".
You've seen it perhaps you've even been there. An agent who can't pay their bills is a desperate agent. Desperate people do and say desperate things to close a sale. Those moments of desperation can translate into a lifetime of distrust for your business.
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